Lagos State Government
Lagos Metropolitan Development and Governance Project
Request for Expressions of Interest (EOI): Engagement of a Communication Consultant (Individual)
Credit No. 4219 Project ID No. P340391
The Lagos Metropolitan Development and Governance Project (LMDGP), rationale derives from the International Development Association, IDA’S substantial experience with integrated metropolitan development in large cities in China, India, Indonesia, Brazil, and Pakistan. This experience highlights that cities need not just infrastructure capital, but a sustained flow of services to contribute to growth. Sustainable services require substantial institutional reforms, including the facilitation of private sector participation – these reforms take time. IDA’S ability to provide sizable investment resources over a long period, gives IDA the comparative advantage to facilitate and sustain reform processes during the transition. IDA also has substantial experience in Lagos through sector work and infrastructure lending.
The project’s objective is to increase sustainable access to basic urban services through investments in critical infrastructure. Progress towards the objectives of the project will be measured through (i) Increase in the percentage of population with access to safe water in selected slums, (ii) Reduction in the percentage of households reporting flooding in the LGs where the selected drainage basins lie. (iii) Increase in the percentage of generated garbage in Lagos that arrives for disposal at the landfill.
To realize the objective, a comprehensive communication program is being mainstreamed to raise public awareness, increase education as well as ensure stakeholder behaviors that are necessary for the achievement of project objectives and results. The Strategic Communication Program (SCP) would be driven by the Communication Specialist.
The Communication Specialist responsibilities shall include but not limited to the following:
a. Designing and implementing a communications strategy in line with the revised project description and Results Framework, for behavioral change for the LMDGP project using available baseline studies on public perception to achieve management objective(s).
b. Responsible for the day to day communication activities of the Project Management Unit
c. Helping to provide communication structures for linking the participating government agencies at the various levels and ensuring fluid, proactive and sustainable interaction among the various stakeholders.
d. Producing relevant information (print, electronic and online) materials for distribution or broadcast to target audience.
e. Prepare the communications plans, timelines and budgets
f. Working to help develop broad implementation framework for the communication strategy that will also take into account, the varied socio-cultural sensibilities and peculiarities of the participating communities.
g. Helping to generate themes and core take-away messages, and determine which communication channels would be suitable to reach each segment of the audience towards achieving behavior change.
h. Explore and see through to a functional partnership between LMDGP and key media organizations as well as some select state broadcast stations, to strengthen message delivery process.
I. Managing the LMDGP Project’s website and operating and engaging through New-Media channels of Communications of Facebook, Twitter, Flickr, Youtube, etc.
j. Organize and coordinate workshops/trainings for information officers at the State and Local-level agencies to enhance the communication of the LMDGP program at the grassroots
k. Monitor and evaluate the success of the communications programs through simple qualitative and quantitative research on quarterly bases to ensure success of communications program.
l. Establishing partnerships and liaising with organizations, Community Based Organizations (CBOs) and civil Society Organizations (CSOs) and NCOS.
The Individual Consultant is required to have minimum of a Masters degree in Communications, Journalism, sociology, psychology or any of the social sciences. Minimum of 3 years cognate experience in Development Communications or 8 years post-qualification experience in the print or electronic media, social mobilization, public relations or advertising. Some knowledge of environmental and safeguard issues. Computer literacy and expertise in ICT and Social Media platforms is required. Fluency in the local languages within the state is an advantage: Good writing and oral communication skills as well as ability to organize events and functions and demonstrated ability for teamwork.
The Lagos Metropolitan Development and Governance Consultants to indicate their interest in providing the services. Interested consultants must provide information indicating that they are qualified to perform the services, through their Curriculum Vitae (Qualifications, description of similar assignments, experience in similar conditions etc).
A consultant will be selected in accordance with the procedures set out in the World Bank’s Guidelines: Selection and Employment of Consultants by world Bank Borrowers May 2004, Revised on October 1, 2006 and May 2010. Please visit www.worldbank.org .
Interested Individual Consultants may make enquires at the address below;
Lagos Metropolitan Development and Governance Project, 1, Wempco Road, Off Lateef Jakande Road, Ogba-Ikeja. Lagos, between the working hours of 8.30a.m – 5.30p.m, Monday -Friday.
Expressions of interest must be delivered to the address below on or before 25th June 2012 between the working hours of 8,30a.m – 5.30p.m, Monday – Friday.
The Project Director,
Lagos Metropolitan Development and Governance Project,
1, Wempco Road, Off Lateef Jakande Road, Ogba-Ikeja. Lagos
E-Mail: info@lmdgp.org ; procurement@lmdgp.org.ng ;
Tel: +234 1-897-6433, +234 1-739-0259
