Federal Ministry of Agriculture and Rural Development
FCDA Secretariat Area 11, Garki, Abuja
Media and Public Relations Firm (Consultant) to the Federal Ministry of Agriculture and Rural Development, Nigeria
Request for Expression of Interest International Competitive Bidding
The Federal Government of Nigeria is currently engaged in transforming its agriculture sector, with sharp focus on agribusiness development and commercialization of agriculture in order to drive food security, income growth and jobs creation. At the core of this strategy is the decision by the government to drive agriculture as a business, and move away from treating agriculture as a development program.
The government has developed a comprehensive agricultural transformation agenda which focuses on improving agricultural value chains in several commodities, including rice, maize, soybeans, cassava, sorghum, cocoa, palm oil, livestock and aquaculture.
The Agricultural Transformation Agenda of the Federal Ministry of Agriculture has been developed, as part of the wider Transformation Agenda of the President of the Federal Republic of Nigeria. The implementation of the action plan requires the development and implementation of a comprehensive public relations/media plan with various strategies targeted toward a wide range of constituents, via numerous channels including print, radio, media, and social media.
The Federal Ministry of Agriculture and Rural Development seeks the services of an internationally reputable consulting firm, with global expertise and reputation in strategic communications, to develop and implement a comprehensive campaign for mobilizing agricultural investments in Nigeria, strategically enhance Nigeria in global food and agricultural markets and brand Nigeria as a destination for investments by global food and agribusinesses.
Terms of Reference
- Develop and implement a comprehensive positioning and awareness campaign, including public relations/media plans that convey core messages to each constituent. This may include earned and purchased media such as promotional films for CNN, Al Jazeera, or other outlets.
- Develop and communicate core messages for each of the following constituencies: 1) international private sector investing in agriculture; 2) international banking community: 3) multi-lateral banks and bilateral agencies; 4) Nigerian private sector investing in agriculture; 5) Nigerian banking community; 6) Nigerian farmers; 7) NGOs operating in Nigeria; 8) civil society; and 9) others to be identified.
- Identify strategic, highly visible opportunities for reaching wide audiences with core messages, at global forum and events, including but not limited to: Clinton Global Initiative; World Economic Forum/Davos; G-8 Summits; and others. Develop and implement PR/media plan for agreed upon opportunities.
- Develop portfolio of agricultural success stories and convey information to appropriate constituents via written documents, opeds, radio, video, social media, and other outlets.
- Design and implement public relations/media strategy for Nigerian agriculture delegation visits to other countries and visits from foreign delegations.
- Collaborate with Federal Ministry of Information and the News Agency of Nigeria to craft and convey to the national, regional and global media the progress and achievements of the Agricultural Transformation Agenda of the Government.
- Organize agribusiness investment drives for Nigeria and position Nigeria for significant flow of investments in food and agribusiness, and develop media efforts to enhance exports of agricultural commodities from Nigeria.
- Design and prepare other materials and public, relations/media activities as needed.
Duration of Assignment: One year at the first instance with the possibility of multiple one year renewals based on performance.
Estimated annual budget, including staff and all expenses: $_____
Response to this TOR is due by: June 18th, 2012. Shortlisted firms will be expected to make a presentation in either Abuja or Washington, DC at a date to be communicated.
Qualification Criteria
3. In order to be considered, interested companies must submit Expression of Interest in line with the above Terms of Reference accompanied with the following:-
i. Evidence of registration with relevant professional body or certificate of competence and qualification by appropriate regulatory agency;
ii. Provide details of the company profile including the curriculum vitae of key professional staff and other resources;
iii. Verifiable evidence of similar jobs done previously;
iv. Evidence of payment of due taxes, charges, pensions or social insurance contributions;
v. Company Audited Accounts for the last 3 years; (2009,2010,2011);
Submission of Documents
The documents must be submitted in a sealed envelope marked with the Project Title at the top right hand corner and must be delivered to the address below on or before Monday 18th June, 2012 by 12noon to:
The Secretary
Ministerial Tenders Board;
Federal Ministry of Agriculture and Rural Development
2nd Floor, Room 213;
FCDA Secretariat, Area 11, Garki Abuja
Opening of Bids
All EOIs will be opened at 1p.m on same date at the Honourable Minister’s Conference Room, Ministry Headquarters, Area 11, Abuja in the presence of all the interested firms, who choose to attend.
Please Note
- Only shortlisted firms will be invited for further consideration.
- Late submission will be rejected.
- This advertisement will not be construed as a commitment on the part of FMA&RD to appoint any consultant nor shall it entitle any Consultant submitting documents to claim any indemnity from FMA&RD.
- FMA&RD reserves the right to take final decisions on any of the documents received in your proposals.
Interested applicants may obtain further information at the address above from 8a.m to 5p.m, Monday through Friday
Signed;
Dr Ezekiel O Oyemomi
Permanent Secretary
